Choosing products that make sense, to share a taste of the real thing.

At By Louys, every product is selected for what it tells: a story, a know-how, passionate
women and men. Because buying with confidence starts with knowing what you put on your table.

Since

2017

selected products

100 670

products sold

Bouteille de 75 cl d'huile d'olive maturée BIO sur une table en bois, au milieu des oliviers

“I wanted to create a brand that lets you buy with your eyes closed”

I was born at the heart of the Valensole plateau, into a family where working the land has marked the seasons for several generations. There, I learned that a good product doesn't depend only on a recipe or a terroir. It depends above all on the time devoted to it, on gestures repeated with patience, and on the people who create it.

In 2017, I wanted to carry this story forward in a different way.

I created By Louys, in tribute to my son Louys, with a simple idea: to share products I deeply believe in, the ones I choose for my own family.

Jeunes plants de lavande et amandiers du domaine Demol

Why “Louys”?

Because a brand can sell products. But it can also pass on values.

Louys is my son.

By giving this selection his name, I wanted to remind us that every choice we make today shapes what we will pass on tomorrow.

Coffret Signature Provence : huile d'olive 3 l, vin blanc, miel de lavande, amandes et gobelet Demol

At By Louys, we don't aim to offer the biggest catalogue.

We aim to offer the right products. Ones whose origin we know. Ones we have tasted, tested, sometimes even watched come to life in the fields, workshops or farms. Many come from Domaine Demol, our family farm on the Valensole plateau. Others come from producers we've met all over France, who share the same demand for work done well. Their geographical origin doesn't matter. What matters is their authenticity, their quality, and the women and men who make them possible.

Because behind every product, there is always a story worth sharing.

How we select our products

Every product offered on By Louys tells a unique story. One of a human encounter, of absolute respect for the land, and of uncompromising standards. Our process begins with a thorough exploration of independent estates and workshops.

Meeting the producers

We take the time to talk with those who grow, make or process their products, in order to understand their history, their know-how and their values.

We test before selecting

Every product is tasted, compared and used daily. It must win us over with its quality, its taste and its authenticity before joining our selection.

A clear origin

We favour products whose origin, production methods and producers are clearly identified.

Our “By Louys” certifications

Our commitments, today and
tomorrow

Building a sustainable selection means making demanding choices every day. For the producers, for the products, and for the people who trust us.

Valuing the work of producers

We favour lasting relationships and fair prices, so that every skill can continue to thrive

Limiting our impact

Packaging designed to protect the products while reducing unnecessary waste.

Telling you where the products come from

Because trust starts with a clearly explained origin.

Preserving a living heritage

Supporting the landscapes, traditions and trades that give rise to the products we love to share.

Récolte de la lavande en tracteur sur le domaine Demol

Key milestones of By Louys

2017

An idea comes to life: creating a trusted selection.

2018

The first meetings with passionate producers.

2023

Opening of the Domaine Demol shop.

2026

By Louys opens up to the whole of France with its online shop.

The most
frequently asked questions

Some come directly from Domaine Demol, on the Valensole plateau, where our family has been farming the land for several generations. For the rest, we go out into the field to find producers we know and trust.

Yes, we deliver throughout mainland France, as well as overseas via Colissimo at a rate calculated by weight. Only wines remain limited to mainland France.

No, not all our products are certified organic: our almonds, for example. When a product carries organic certification, the European organic logo is the proof.

When our own estate's production isn't enough, we go out into the field to meet producers who do good work. We choose them if they win us over on taste and if their working methods are respectable.

Let yourself be won over by the flavours of Provence

Olive oils, honeys, wines, aromatic herbs, soaps or gift boxes: every product has been chosen
with the same rigour and the same wish to share what truly deserves to be discovered.

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